Launching my first
e-commerce shop on Etsy
Personal Project / 2023 - 2024

Overview
In 2023, I made a leap to taking on my first project of entrepreneurship. I am always searching for outlets to unleash my creativity and explore new ways to flex my creative muscles. So I thought of leveraging my interest in graphic design and entrepreneurship to share my work.
I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.
Scaling the business
January 2023 — How it all began
I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.
March 2023 — Introducing physical posters
After gaining traction on my digital prints for the first three months, I collected enough revenue to invest in partnerships that would enable me to print and ship physical posters worldwide. I actively partook in opportunities to learn from other small business owners, develop business partnerships and continue to scale my business. Moreover, I spearheaded generating content for marketing on TikTok and Instagram, optimization of SEO techniques and managing customer relationships. From there I was able to continue to hit new milestones.
April 2023 — Celebrating my first milestone
After four months of hard work, we celebrated 100 sales!
December 2023 — Growing, growing, growing
Over the course of the second half of the year, the shop began to take off and we saw a spike in visits.
Today