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project

Launching my first 
e-commerce shop on Etsy

Personal Project  /  2023 - 2024

Overview
In 2023, I made a leap to taking on my first project of entrepreneurship. I am always searching for outlets to unleash my creativity and explore new ways to flex my creative muscles. So I thought of leveraging my interest in graphic design and entrepreneurship to share my work.
I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.
Scaling the business

January 2023  —  How it all began

I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.

March 2023  —  Introducing physical posters

After gaining traction on my digital prints for the first three months, I collected enough revenue to invest in partnerships that would enable me to print and ship physical posters worldwide. I actively partook in opportunities to learn from other small business owners, develop business partnerships and continue to scale my business. Moreover, I spearheaded generating content for marketing on TikTok and Instagram, optimization of SEO techniques and managing customer relationships.  From there I was able to continue to hit new milestones.

April 2023  —  Celebrating my first milestone

After four months of hard work, we celebrated 100 sales!

December 2023  —  Growing, growing, growing

Over the course of the second half of the year, the shop began to take off and we saw a spike in visits.
Today
Fast forward to today, as of August 2024 I am incredibly grateful to share that my store has surpassed 3,400 sales and I look forward to continuing to grow.
Peak into Columns
Check out the shop →
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